Apr
15

The commission system

If you’re under 40, it’s unlikely that you worked in advertising pre-1990 when all of the major advertising firms were, in essence, commission agents. In return for media sales (and for assuming the financial risk), accredited agencies received 15% commission. So, if an agency placed a tiny local ad for £100, they got an effective […]

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Apr
14

Ding dong, the pitch is dead

Did a couple of talks recently for the Chartered Institute of Marketing about the proper, professional approach to advertising pitches. Seemed to go down well, but managed to convince myself that pitching, from an agency’s point of view, simply sucks. Will expound later, if I remember. If you want to know how to run a […]

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Apr
14

Zifucare

Thought I’d find someplace to park random thoughts and creative odds-and-ends that – with my all-too-fallible memory – I’ll not remember to do or even file. I expect to be the only person remotely interested.

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