May
05

Call me paranoid

Did a pitch recently to a firm with a good budget but a bad rep for dealing with agencies. However, the pitch was being run by a consultant and, contrary to my cynical expectation, the client seemed like very nice people. Subject to the inevitable haggling over projected fees, we got through the long list. […]

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Apr
22

The Law of Pete

“When the client gets over-arty, some basic gaffe will spoil the party.” If you’re a client, it’s just possible that you have had a difference of opinion with your agency about the tonality or aesthetics of some bit of creative work. Maybe even an argument. My feeling is that this has become more common in […]

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Apr
17

Death of copywriting?

Is copywriting a dying art? Here’s an article that I wrote for trade mag The Drum. Click here to read Death of copywriting?

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Apr
14

Zifucare

Thought I’d find someplace to park random thoughts and creative odds-and-ends that – with my all-too-fallible memory – I’ll not remember to do or even file. I expect to be the only person remotely interested.

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